„You set the tone – we provide the tunes”
„You deserve the credits – we do the background job”
The marketing campaign „HOYA + YOU” that addresses opticians, plays with puns on music composition, presentation and personality. For the whole of the client’s booth architecture, messages conveying topics about music composition, have been implemented by our designers as emotional triggers. The conference room, for example, has been realized as a recording studio equipped with noise-absorbing panels and slide doors. This concept enables conversations in a quiet and peaceful environment once the doors have been closed. If the slide doors remain open on the other hand, the recording studio can be used as a party zone, or to invite visitors to a “soundcheck”.