AHLEM:
Minimalism meets luxury

At Silmo 2024 in Paris, AHLEM presented itself with a purist yet elegant stand concept. This reflected the brand values of timeless elegance, first-class quality and sustainability and specifically appealed to fashion and lifestyle-oriented opticians. The design was based on a reduced, organic design language with high-quality wooden furniture from a Parisian manufacturer. Six meeting pods, a designer lounge and a welcome counter created a calm, exclusive atmosphere for customer meetings and the individual presentation of eyewear. Special attention was paid to sustainability: the modular construction elements were designed for use over several years and can be flexibly adapted to different stand sizes. Curved aluminum surfaces gave the stand its unique character. The response was overwhelming - both the customer and the trade fair visitors were enthusiastic. The high quality and well thought-out concept were praised and numerous orders were already placed at the trade fair. A particular highlight was the successful and close cooperation with the contact person, who had previously been a customer of Jacques Marie Mage and relied on MMD.