JOHNS MANVILLE:
American Sportsbar

Johns Manville wanted to return to Techtextil with its popular sports bar concept, providing a relaxed meeting place for trade fair visitors. Despite the reduced stand space, the aim was to maintain the full brand experience, while also achieving sustainability by reusing some components.

The booth design focused on showing the "extra mile" that is JM's motto, which is lived out both internally and externally. No distance is too far and no effort is too great for the customer. The ever-flowing beer tap and hot dog machine were a must, making the American sports bar an obvious choice. Iconic lighting elements such as beer, footballs and hot dogs bring the concept to life and ensure high recognition. Large screens above the bar showed sporty image films. Sustainably reusable components were supplemented with industry-specific graphics, this time focusing on Evalith® nonwovens. The booth design incorporates the strong corporate identity colour scheme of dark blue, yellow and light blue.