NEW FLAG:
Nine brands.
One strong presence.

New Flag brought together several of its brands in a joint, attention-grabbing exhibition stand – plus an additional stand area next door. The aim was to present nine different brands in such a way that each stood on its own while creating a coherent overall picture. The focus was on the high-quality presentation of the products in a striking design. A particular challenge was the short-term implementation of the concept under considerable time pressure, as well as the rapid coordination of design and planning.

The design, which consisted of small parts, was translated into an urban, expressive booth concept in which each brand was given its own visual identity. Floral candy bars, mirrored surfaces and oversized product bottles set strong design accents. Different materials – including a planted column – created a lively spatial effect. Digital elements were deliberately omitted, as colors and materials already ensured maximum attention.