SCHULZ ELECTRONIC:
Putting down roots at electronica

Schulz Electronic wanted to present itself at electronica with a familiar, inviting and modern exhibition booth. The goal was to create an atmosphere that promotes exchange and togetherness. At the same time, the product innovations were to be made visible on modular displays.

The central design element was the “Schulz Electronic Tree” as a symbol of community and dialogue. A garden lounge with a stylish gazebo created space for relaxed conversations. Individually controllable, LED-illuminated product pedestals showcased the product range in a targeted manner. Another highlight was the tree graphic, which was brought to life by selective 3D pyramids and thus grew dynamically into the space. Sustainable, reusable elements such as flexible displays and interchangeable graphics enable long-term use.

Click here for more insights into the booth – including a customer interview.