SARTORIUS:
Brand staging with vision

For Analytica in Munich, the task was to adapt a newly developed stand design – conceived for a larger area – to a significantly more compact stand format. The aim was to preserve product diversity, recognizability and architectural clarity without making the presentation appear overloaded.

A well-thought-out two-story concept used the height as an additional level and created clear zones for presentation and exchange. On the ground floor, the products were staged on modular displays with interactive screens – flexible in use and designed for reuse. A striking highlight tower and backlit 3D logos strengthened the long-distance effect and gave the brand a clear presence in the room. The upper floor provided space for discussions with an overview. The result was a compact, structurally designed brand space that combines design quality with long-term usability.