YAGEO:
Built to Stand Out

YAGEO wanted to present itself at electronica with a futuristic, modern and interactive exhibition booth. The aim was to showcase the broad product range in a clear and coherent manner, strengthen the brand presence and create space for exchange with customers and business partners.

The basis of the presentation was an open, bright booth design with futuristic elements. LED strips in the floor and a transparent screen at the entrance intuitively guided visitors through the booth. Functional areas with meeting rooms, a lounge and a bar enabled both: open communication and private conversations. The wheel of fortune also magically attracted visitors, as there were small goodies to be won.

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