ELEMENT SIX:
MULTIDIMENSIONAL TRADE SHOW BOOTH FOR BAUMA

The paramount principle in the construction of Element Six's trade show booth for the world's largest construction machinery trade fair, bauma, was the separation from the neighboring booths and the optimal utilization of the building height. With a suspended ceiling banner and large graphics, we effortlessly created a central spatial feeling. The presentation and live demonstrations of tools and materials at various points on the trade show booth ultimately made the brand fully experiential.