FRIEDRICH LÜTZE:
Powered by Amphenol

First joint appearance at SPS

Exhibition booth profile

Customer:

Friedrich Lütze

Industry:

Automatization

Trade fair place:

SPS

Trade fair:

Nuremberg

Size:

312 m²

A connection that becomes visible

The companies Friedrich Lütze and Amphenol wanted to present themselves for the first time with a joint trade fair appearance at SPS. The challenge was to preserve the familiar Lütze design with its characteristic clips while at the same time developing it further so that both brands would be visible as a strong unit.

The central design element was the “digitalization clip,” a symbolic gateway to the digital world. LED light strips in the floor reinforced the visual connection between the two brands and stand areas. Proven elements with high recognition value were reused and specifically developed further to create a sustainable trade fair appearance with a clear identity.