JACQUES MARIE MAGE:
PURE LUXURY AT MIDO

Few eyewear fashion brands embody exclusivity and extravagant design quite like JACQUES MARIE MAGE from Los Angeles. To do justice to this unique flair, we co-designed and built an extraordinary booth for the largest international eyewear trade show, MIDO, in Milan. Warm colors, high-quality materials such as leather, brass, and marble, handmade wooden furniture, and real cacti contributed to an authentic, luxurious atmosphere reminiscent of 1970s California. The illuminated, solid shelves showcased the eyeglass frames perfectly. A coffee table with an embedded mirror completed the cozy lounge area with leather benches and wooden chairs. The 90-square-meter booth was primarily designed for scheduled, invited visitors - unassuming on the outside, remarkably stylish on the inside.