MWAN:
Waste management becomes an all-round experience

Exhibiting digital products at a trade fair? No problem for us! For the Saudi Arabian National Center for Waste Management (MWAN), we developed an innovative stand concept for IFAT in close cooperation with the YOMN agency. The focus was on sustainability, which we visualized through a harmonious combination of white, green, wood and real plants. The clean, bright look was complemented by our client's project world, which could be experienced digitally. An LED strip embedded in the floor guided visitors through the stand, past various stations with interactive elements such as a 5-meter-wide LED wall controlled via a touchscreen and a multi-touch table. The concept was rounded off with inviting seating options that contributed to an authentic atmosphere for discussions over Arabic coffee and dates. The stand design was convincing across the board - the perfect symbiosis of sustainability and technology.