NOVEXX:
Strength in Unity - Individual Trade Show Appearance as Part of the PID Group at Interpack in Düsseldorf
Exhibition booth profile
Customer:
Novexx Solutions GmbH
Industry:
Marking Systems
Trade fair place:
Düsseldorf
Trade fair:
Interpack
Size:
380 m²
Labeling Tape as an Eye-Catcher
NOVEXX Solutions GmbH is an expert in industrial marking systems, consisting of hardware and software solutions. At Interpack, the brand presented itself for the first time as part of the PID Group, alongside five other companies, to highlight their collective strength and presence in the industry. The individuality of each brand should be expressed, even though they were clearly part of the PID Group. Our idea: We designed an architecturally visualized labeling tape that encompassed the entire trade show booth as a ceiling banner, serving as bridges to span the different areas. These elements divided the booth into the sections of the individual companies while still making them recognizable as one corporation. The concept was well-received and, according to NOVEXX, significantly contributed to the success of the trade show days.
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