PIRELLI:
TRADE SHOW BOOTH WITH RESTAURANT

For The Tire Cologne, the influential trade show in the tire and wheel industry, we designed a two-story booth for Pirelli. In the style of Pirelli Driver Stores, the brand's signature yellow met dark steel gray and black. A color scheme symbolizing elegance, performance, and high-quality technology. With our special tire displays, we showcased the new products in the right light. For a pit stop, guests could head to the first floor where we had built a dedicated Pirelli restaurant.