SMEC:
SMART ECOMMERCE

Open, clear, communicative, and flexible: That's what the trade show booth of our client smec at DMEXCO should be. To bring these attributes to life, we incorporated design elements from the smec headquarters, combined with accent lighting and real wood (spruce) on the trade show floor. As a cool contrast to the natural-modern design, we opted to forgo a special booth floor and used the loft-style hall floor. It's a Match!