HOYA:
Full Clarity - Our Trade Show Booth as an Eyecatcher at OPTI in Munich
Exhibition booth profile
Customer:
HOYA
Industry:
Optics
Trade fair place:
Munich
Trade fair:
Opti
Size:
342 m²
Open Trade Show Booth as an Eye-Catcher
At the international trade show for optics and design, the challenge to stand out with your own booth is substantial. That's why, for our long-time client HOYA at OPTI, we developed an impressive and open architecture. The circular cutouts in the bright facade literally serve as eye-catchers. The shape of the eye or the lens subtly reflects our client's focus as a lens manufacturer. Striking graphics in the company's colors are designed to pique curiosity even from a distance. The black and white interior of the 342-square-meter island booth invites engaging conversations at the shiny bar tables, the dark SEIKO lounge, or the elegant bar as a meeting point for visionaries.



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