HOYA:
FOCUS ON OPTICS

At the international trade show for optics and design, the challenge to stand out with your own booth is substantial. That's why, for our long-time client HOYA at OPTI, we developed an impressive and open architecture. The circular cutouts in the bright facade literally serve as eye-catchers. The shape of the eye or the lens subtly reflects our client's focus as a lens manufacturer. Striking graphics in the company's colors are designed to pique curiosity even from a distance. The black and white interior of the 342-square-meter island booth invites engaging conversations at the shiny bar tables, the dark SEIKO lounge, or the elegant bar as a meeting point for visionaries.