JOHNS MANVILLE:
WHEN THE EXTRA PARTS PAY OFF

All this at a technology trade fair? Why not! With our concept of a typical American sports bar for the US company JOHNS MANVILLE, we clearly set the 54 square meter stand at Filtech in Cologne apart from its competitors. Inspired by the manufacturer's motto in the insulation and roofing sector: "We go the extra mile for our clients!", we created a real eye-catcher in the midst of the otherwise very technical trade fair stands. Unusual details such as a wall of fame, suspended screens and an authentic bar playfully and strikingly reflected the values and working methods of JOHNS MANVILLE. It was particularly important to us to design the exhibition stand to be sustainable and reusable. This has many advantages for future trade fairs: less need for coordination, lower consumption of resources and greater recognizability among visitors, which in turn strengthens trust in the brand.