At ISPO in Munich, we were able to embody the brand's image transformation in the designed trade show booth
Exhibitionboothprofile
Customer:
Odlo
Industry:
Lifestyle brand
Trade fairplace:
Trade Fair Munich
Trade fair:
ISPO
Size:
480 m²
From a sportswear brand to a lifestyle brand
For the transformation of the sportswear brand Odlo into a lifestyle brand, we collaborated with the agency Laborrotwang. The result for the sports trade shows at ISPO was an original and modern trade show booth. Reusable but highly individual booth material met accent lighting and a unique mountain motif: it was printed on over 1,000 wooden shingles.
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