ODLO:
TRADE SHOW BOOT AT ISPO

At ISPO in Munich, we were able to embody the brand's image transformation in the designed trade show booth

Exhibition booth profile

Customer:

Odlo

Industry:

Lifestyle brand

Trade fair place:

Trade Fair Munich

Trade fair:

ISPO

Size:

480 m²

From a sportswear brand to a lifestyle brand

For the transformation of the sportswear brand Odlo into a lifestyle brand, we collaborated with the agency Laborrotwang. The result for the sports trade shows at ISPO was an original and modern trade show booth. Reusable but highly individual booth material met accent lighting and a unique mountain motif: it was printed on over 1,000 wooden shingles.