PIRELLI:
“Dolce Vita” at the TTC

For our client Pirelli, we created a true Italian tire experience at The Tire Cologne. For this, we installed a four-meter-long LED tunnel, which was played from three sides with impressive scenery and matching sound and thus resembled a kind of virtual joyride. Various paths with a cobblestone look made it possible for visitors to experience the stand. Not all roads led to Rome, but to the stand's own piazza, which we designed based on the Italian model, complete with a real olive tree: a place to come together and recharge your batteries. It was also the ideal place to present the product highlight - the sustainable summer tire “P Zero E”, which consists of 55% recycled material. On site, “Caffè Milano” also provided the numerous guests with delicious coffee specialties - Italian passion in the middle of Cologne!