TNA:
IMAGE TRANSFORMATION AT INTERPACK DÜSSELDORF

For the Australian TNA food processing & packaging solutions Group, we designed an exhibition stand that conveys the company's new image. Long perceived primarily as a technology company, it was time to emphasize the themes of sustainability, humanity, and social responsibility. To achieve this, we created an exhibition stand that combined various materials with a warm and inviting atmosphere. We focused on wood as a natural, renewable resource. This resulted in comfortable conversation spaces, curved walls inviting visitors to take a stroll through the stand, and a staircase entirely made of wood leading to the upper level. The use of flowing, curved forms intentionally broke away from rigid geometry and made room for organic elements. This allowed us to successfully contribute to TNA's image transformation!