SALESFORCE:
A NATIONAL PARK IN THE MIDDLE OF DMEXCO

With the motto 'Be a Trailblazer!,' we transformed the 537-square-meter booth of the world's leading CRM platform, Salesforce, into a US national park at DMEXCO. Visitors were meant to feel like pathfinders, which is why we opted for lifelike design. For instance, we constructed a concrete stone wall with an entrance to a cave and turned the upper floor into an impressive observation platform. Picnic tables, real tree trunks, a wooden reception and information desk, and signposts completed the illusion. Along the paths, visitors encountered product islands, partners, and best cases. Naturally, the comic-like animals, the trademark of Salesforce, couldn't be missing. The blue banner with a cloud pattern also effectively showcased the company's main product: CRM solutions in the cloud.