OWP:
THE 3-in-1 TRADE SHOW BOOTH

Three Brands, One Trade Show Booth - How does that work? We fulfilled our long-time client OWP's request for a new concept at OPTI. The eyewear designer comprises not only their own brand OWP but also the two brands Mexx and Metropolitan, which target different audiences. To make the individual brand identities visible, we played with shapes, colors, and furnishings: OWP itself was given a down-to-earth, cozy atmosphere, while for Mexx's youthful, dynamic audience, we created a look and feel resembling a modern co-working space. In homage to Metropolitan's New York roots, we chose cold and reflective materials like iron, glass, mirrors, and concrete, creating an urban space. This allowed us to emphasize the uniqueness of each brand while expressing their belonging to a conglomerate in a circular metal structure - our self-proclaimed 'Cool Cage'